Today, e-commerce has grown into a huge industry with US online retail generating $175B in revenues in 2007,[1] with consumer-driven (B2C) online transactions impacting industries from travel services to consumer electronics, from books and media distribution to sports & fitness. With more than 70% of Americans using the Internet on a daily basis for private and/or business use and the rest of the world also beginning to catch on, e-commerce's global growth curve is not likely to taper off anytime soon.

As the number of unique visitors to a merchant's shopping cart increases, so goes the revenue.nother powerful way of getting new customers into an online store is through Affiliate Marketing.